View of New York City skyline with the Brooklyn Bridge over the East River on a clear day.

Helping small businesses

Think Big.

Advantage Through Structure

Our edge isn’t about what we make - it’s about how we are built. Our streamlined, no-frills organizational structure delivers real-world flooring advantages that translate into lower costs, faster descisions, and better outcomes. We’re lean by design, agile by necessity, and relentlessly competitive by choice.

LEAN.

Efficiency from Factory to Jobsite

Our supply chain is built around Lean principles, minimizing waste and maximizing value at every stage - from production to delivery. By aligning our factory output with jobsite timelines, we eliminate unnecessary steps, reducing inventory and transportation costs, and ensure materials arrive exactly when needed. The result: greater reliability, lower overhead, and a smarter supply chain that delivers real savings.


AGILE.

Structure that moves at the Speed of Business

We’ve stripped away the layers of traditional management to create a flatter, faster organization. With fewer levels of hierarchy, communication is clearer, decision-making is quicker, and collaboration happens in real time. This agility allows us to repond faster to market changes and customers needs - keeping projects moving and clients ahead of schedule.


COMPETITIVE.

High Quality, Lower Cost - No Compromise

We manufacture our products in the same top-tier facilities as industry leaders. But thanks to our leaner structure and operational efficiency, we’re able to offer those same high-quality products at a lower price. It’s not just cost savings - it’s value without compromise, giving our customers a real competitive edge.


Achritect and Interior designer discussing flooring options

FACTORY DIRECT PRODUCTS WE SELL

Luxury Vinyl Tile, Hardwood Flooring, Laminate, Commercial Flooring Applications
Rigid core SPC Flooring

Luxury Vinyl Plank

Rigid Core SPC

Wood Flooring in a large condominium construction project
Person installing wood flooring using a mallet, with several wood planks laid out on the floor, and tools nearby.

Engineered Wood

Laminate

HOW WE WORK

FACTORY REPRESENTATIVES.

Transparency, Simple and Clear

We act as factory representatives, connecting you with pre-vetted, highest-quality manufacturing facilities. Our services are provided at no cost to you, as we are compensated directly by the factories.

To ensure full transparency and quality control, you are welcome to visit the factory, meet with our team, and personally inspect your goods once they are ready.

Can save on average $70,000 on a typical 150,000 SF Project


CUSTOMER REPRESENTATIVES.

Transparency + Support

In addition to connecting you with our selection of pre-vetted factories, we walk you through the entire buying process.

This service includes:

1. Shipping: Connecting you with shipping agents and customs clearance agents

2. Customs: Setting up your CBP account

3. Drayage: Finding local drayage and public warehousing options

Can save on average $65,000 on a typical 150,000 SF Project‍ ‍


BUYER OF RECORD.

Transparency + Support + Service

Acting as the importer or buyer of record, we take on the responsibilities associated with purchasing products from factories. This allows you to enjoy the advantages of factory sourcing & transparency without directly engaging in the purchasing process.

This service includes:

1. Ocean Shipments: Organizing and coordinating shipping arrangements across international waters, ensuring timely and safe delivery of goods.

2. Customs Clearance: Handling all necessary documentation and compliance for importing goods, ensuring that shipments clear customs without delays.

3. Inland Drayage: Managing transportation of goods from ports to final destinations & coordinating with local transport companies for efficient delivery.

Can save on average $55,000 on a typical 150,000 SF Project

Benefits

Hassle-free solution for businesses wanting to leverage factory capabilities without the complexities of direct purchasing.

Comprehensive management streamlines logistics, ensuring smooth operations from shipment to delivery.


PRIVATE LABEL DEVELOPMENT.

Complete Service + Price Transparency

We guide you through the process of launching your own private label products, with or without direct involvement. While you still gain visibility into factory direct costs and all associated expenses.

This service includes:

1. Product Line Creation: Collaborate to develop a unique product line.

2. Sourcing & Manufacturing: Partner with reputable factories and oversee production quality.

3. Import Management: Handle logistics, including ocean shipments, customs clearance, and inland transport.

4. Cost Breakdown: Provide detailed cost analysis for transparency.

Cost: Base cost + % for comprehensive management. Negotiable based on scope and deliverables.

This service allows for efficient private label launches with minimal risk and full cost visibility.